Rock-Ola Manufacturing Corp. aims to continue building on its product’s legend by creating even more innovative jukeboxes using SolidWorks(R) 3D CAD software. The Torrance, California company replaced 2D paper drafting with 3D modeling to push the limits of cool, hip, and classic jukebox designs. Rock-Ola standardized on SolidWorks to reduce design and prototyping cycles and streamline communication with suppliers.

“Working in SolidWorks as opposed to paper is like the difference between competing in the Indy 500 in 1930 and doing it today,” said Rock-Ola Vice President of Engineering Ross Blomgren.

“Not only does it speed design completion, it gives us the time to create multiple renderings of important design features so we can discuss the trade-offs between design innovation and manufacturing ease.” Rock-Ola CEO Glenn Streeter knows that a jukebox’s appearance plays a crucial role in a would-be customer’s decision to insert money and choose a song. He is a stickler about jukebox and wall-mounted unit presentation, according to Blomgren.

SolidWorks software’s surfacing capabilities enable designers to replicate Streeter’s vision for attractive sound systems. The software also helps designers solve the challenges that sometimes arise when artistic vision constrains internal component design and fit. Design communication with Rock-Ola’s suppliers is easy because SolidWorks can import component design files from suppliers regardless of the CAD format.