The Times-Tribune 2007
Scranton Community Concerts looks pretty good for its age. In fact, it appears to be getting more youthful as it grows older. On Oct. 27, the group will begin its 80th year of bringing first-rate musical acts to the area.
This season’s lineup is a truly diverse affair, with a number of genres represented, from classical (Juilliard String Quartet), to pop rock (”A Day in His Life (the John Lennon Anthology Concert),” ragtime (Paragon Ragtime Orchestra) and musical theater (”I Love You, You’re Perfect, Now Change”). On top of that, the group will host a holiday concert made up exclusively of local acts. This sort of variety is all by design, said the group’s Executive Director Wendy Popeck.
For years, the group was strictly devoted to bringing in classical music acts. But, in the last few seasons, it has altered its philosophy to appeal to a broader demographic. “We’re bringing in some really different stuff for us,” Ms. Popeck said. “So many different things. We’re trying to appeal to as many different people as possible.” As a result, Community Concerts also has readjusted its subscription service. Until recently, subscribers were required to purchase tickets for the whole season.
Now, they have their choice of either three, four or five shows, based on their particular tastes, Ms. Popeck said. “With this, we’re trying to bring in new audiences every time we do a concert,” Ms. Popeck said. “Some will come to some, some to others.” The group is doing its best to lure young people. A student subscription for all five shows is just $60, while single-show tickets are just $15. “We will let you sit anywhere for that price,” Ms. Popeck said.
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