Every three minutes, a woman in the United States is diagnosed with breast cancer, and breast cancer incidence in women has increased from one in 20 in 1960 to one in eight today, according to information provided in the web site www.breastcancer.org . Popular items such as bags, makeup and even food labels are being sprinkled with the cotton candy hue, making sure to remind you every time you make a purchase that part of your money is going to finding a cure for the deadly disease.

“I think it’s a pretty necessary cause. It’s good that they do this,” said Anna Hamilton, manager of novelty fashion shop “Yates Hagan” at Lakeside Village. The store offers an array of eye-catching items - such as the Vera Bradley “Pink Elephants” wristlet for about $28, the Vera Bradley “Pink Elephant” candle for $35 and mints for $2.99, with 50 percent of proceeds going to the Vera Bradley Foundation for Breast Cancer and other breast cancer projects and services.

For information on the foundation, check out www.verabradley.org . Looking to obtain some good karma by shopping for the cause? What follows is a list of quirky and unique items sure to bring out the do-gooder in you. LeSportsac Pink Cosmetic Bag Looking for a new cosmetic bag sure to stand out in your cluttered carry all? Then look no further than this bubble-gum pink cosmetic bag.

At $5, it’s not only an affordable item, but 100 percent of the proceeds go to the Breast Cancer Research Foundation. For information and to purchase, check out www.LeSportsac.com . Rock ‘N’ Roll Pink Pin You know your denim jacket is screaming for a hot-pink decoration to be pinned on it! Drive to your nearest Hard Rock Cafe or check out www.hardrock.com to grab its 2007 Hard Rock Breast Cancer Awareness pin, $11, which was created with breast cancer survivor and music star Melissa Etheridge.