(PressMediaWire) - Political candidates, advertising firms, television executives and networks, are scrambling for a way to connect with the growing influence of Latino culture. If many of them looked hard enough they would find a large and growing influence of Hip-Hop on young Latino American lives. La Revol cion Es La M sica is a documentary film that shows the influence of Hip-Hop on the next generation of Latino Americans.

Fans and artist alike are gaining a voice with this new genre of music. With the rapid Latino population growth on the West Coast, Hip-Hop was bound to find a new groove. Using familiar sounds like Ranchero or cumbia music, young Latino-Americans have embraced Hip-Hop so they can be heard in their own voice, using a unique language that speaks to the millions of Latinos in the West Coast who are sharing a common experience.

Many of the artists interviewed give positive advice for young Latino Americans who find themselves struggling with the idea of joining gangs and trying to find a place in society. The film shows their everyday lives, the struggles they go through, and how Hip-Hop has given them an outlet to speak out and represent their growing culture.