MTV Networks will support this venture across all its broadcast and digital platforms including CMT, MTV, Spike and VH1. Gaming is a focal point of MTV Networks’ overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms. In August of 2007, the company announced that it will invest more than $500 million over the next two years in the development and distribution of its Interactive Entertainment and Video Game business.

MTV Games’ recently released Rock Band from developers, Harmonix, which MTV Networks acquired in 2006, an all-new platform that allows music fans and gamers to interact with their favorite music like never before and garnered universal critical acclaim including: “Best of Show” at this year’s Game Critics Awards: Best of E3 2007, “Game of the Year for Teens” by USA Today, and called “this holiday season’s most awesome video game ever” by SPIN Magazine.