To kick off the party, celebrities will have their music abilities tested, as Spike TV will feature the all-new platform designed for music fans and gamers, MTV Games’ Rock Band on the red carpet. The red carpet will never be the same as celebrities will show off their video game prowess in front of their loyal fans.

While, inside the walls of the Mandalay Bay Events Center, a who’s who of the video game industry will gather to witness mind-blowing, never-before-seen world premieres of some of the most anticipated releases to date. Borderlands (2K), Gran Turismo(TM) 5 Prologue (Sony Computer Entertainment America), Tom Clancy’s Rainbow Six Vegas 2 (Ubisoft) and TNA iMPACT! (Midway) will all be unveiled. Also, viewers will have a first look at the new DLC Halo 3 Maps from Microsoft Game Studios.