Rock, than any other game in Activision’s history,” said Kotick. “Within the first seven days, largest product launch ever.” For comparison’s sake, Halo 3 pulled in $300 million worldwide in its first week . To be fair, Guitar Hero 3 is only available on North American and will not be released in Europe and Australia until later this month. The game is also available across 4 platforms, while Halo 3 was Xbox 360 exclusive.

In any case, Activision saw record earnings this past year thanks to continued success of Guitar Hero II on various platforms, and they expect that Guitar Hero III will net their strongest quarter ever. “Our third-quarter slate is expected to deliver our $1 billion,” said Kotick Many fans worried that EA’s music game Rock Band would steal Guitar Hero’s thunder, but it looks like the franchise will continue its success, at least into the near future.