Lloyd isn t alone. In America, Sony has used its purchase of the video-sharing site Grouper to launch Crackle, a website featuring emerging stand-ups and sketches from new writers and performers. With Peter Serafinowicz, of Spaced and Look Around You fame, securing a sketch show on BBC2 this year after posting parody news items on YouTube, the comedy industry is waking up to this newfangled interweb business.