Play MPE Posts Record Numbers in 2007; Delivers Over 90 Times More Tracks Than Alternative System Since 2004 Launch
VANCOUVER, British Columbia, Dec. 11 /PRNewswire-FirstCall/ — Destiny Media Technologies announces record numbers in users and deliveries this year for its Play MPE(TM) digital distribution system as 2007 draws to a close. The past year has served to cement Play MPE(TM) as the radio and record industry standard for digital delivery, statistically proving what the industry has known for years.
Play MPE(TM) continued to lead the way during the ongoing transition within the music industry from physical CD distribution to streamlined digital distribution, posting increases across the board in user numbers, downloaded tracks, songs in the system library and tracks delivered. Play MPE(TM) users jumped from 11,500 in 2006 to 19,500 in 2007 while tracks downloaded exploded from 700,000 to 2,000,000 — an increase of 185%.
The Play MPE(TM) song library more than doubled in 2007, expanding from 32,000 to over 67,000 tracks. Possibly the most telling statistic for the success of the system is the astounding gap between Play MPE(TM) and the closest comparable system, with Play MPE(TM) delivering 92 million tracks since launch and 60 million in 2007 compared to just one million from the other system. 2007 was also a year of expansion geographically for Play MPE(TM), with three new territories coming onboard.
Canada launched this past spring and the continent of Australia, and New Zealand were added just recently in early December. Additionally, Sweden is actively using the system. Play MPE(TM) also experienced expansion in markets related to the recording business, with a jump in distribution to journalists for album reviews, an increase in marketing-centric distribution items and raised usage of targeted advertising.

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